Man riding a mountain bike on the hillside

About Rovika

Out there, the right gear matters. It’s what keeps you moving when the weather turns, the gradient bites, or the plan goes sideways. At ROVIKA, we don’t just sell cycling kit – we curate it. Trusted gear. Tested where it counts. Picked by riders who ride. For riders, by riders. Simple as that.

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How it all started

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Built from the Trail Up

ROVIKA started with a shared frustration. Ben and Conor weren’t trying to break into a market — they were trying to put the soul back into it. Most online bike shops had become cold, cluttered catalogues. No voice. No values. No connection to the ride.

Ben runs a proper local bike shop — tools on the bench, dirt on the floor, stories traded over tea, fig rolls and torque wrenches. Conor started there too before heading into the supply chain world, learning how things move, how trust is built, and where it breaks down.

What brought them back together in 2024 was the same thing that brings riders back to the saddle: a ‘screw it - let’s go’ approach. So, they built ROVIKA. Not to chase clicks, but to serve the scene they’re part of.

Our mission

To equip riders with trusted, proven cycling gear — not just to sell, but to guide. With

respect for the ride, and for everyone on it.

The ROVIKA Way: Reliable. Ethical. Accountable.

The ROVIKA Way isn’t branding. It’s our compass. A filter for every decision, big or small.

  • Reliable

    Riders count on us with their hard-earned cash, so we don’t cut corners. We choose gear that works in the real world - not just on a product page or because the margin is better.

  • Ethical

    We respect the ground we ride on, the people we work with, and the impact we leave behind. From local bike shops to global suppliers, we look for partners who share that mindset. ROVIKA’s business model is built around an ecosystem for all stakeholders. ROVIKA is meant to leave the cycling world better than we found it

  • Accountable

    We’re a business, yes, but our success won’t come at the expense of riders, communities, or the planet. We’re here for long-term value, not short-term gain. We believe long term success is found in accountable partnerships.

These aren’t just words on a wall. They guide how we treat customers, how we choose suppliers, and how we hold ourselves to task for every ride, every shipment, every decision.

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Meet the Founders

  • Conor

    Conor has been immersed in cycling from a young age. Things got serious at 14 when he climbed the Col du Colombière and mountain biked in Alpe d’Huez (descending on kit that had no business in the Alps). From that point, cycling became obsession. He’s solo toured across Europe at, toured the California coast, and enjoyed more weekends than he can count in the Surrey Hills. His first job was as a Saturday lad in a small local bike shop chain (where he originally met Ben). With a professional background in supply chain and technical ops, Conor brings curiosity, experience and a deep love for the ride to every decision made at ROVIKA.

  • Ben

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